Guinness Smooth lit up Konqa254 with the explosive launch of its “Make It Yours” campaign—a bold call to the next generation to remix the world through style, self-expression, and community vibes.
The event? A creative takeover. Kenyan fashion visionaries Martin Emojong and Lucarindii owned the runway with fierce looks inspired by Guinness Smooth’s new visual identity—think bold colors, cultural flair, and a serious dose of edge. From sustainable streetwear to Afro-modern fusion, their designs screamed: This is how you make it yours.
“Nairobi is the heartbeat of innovation,” said Henrietta Reed, Guinness Marketing Manager. “This campaign is an open invite to embrace who you are, link up with your people, and reimagine culture on your own terms.”
Guests got hands-on at interactive glam stations—styling, nail art, makeup—and vibed to beats from media queen Azeezah Hashim and the iconic Cedo, who spun everything from timeless bangers to fresh heat.
The look may be new, but the taste? Still the smooth, bold blend of roasted barley and sweet malt we all know and love.
